In this roundup of digital marketing news, we cover topics such as Amazon’s lawsuit against Elon Musk , YouTube’s shorts feature, Instagram’s new shopping feature, and more. Keep up with the latest in digital marketing. From these stories, you can learn about the latest trends that will shape the future of online marketing. Also read about the latest social media news: Instagram is launching its shopping feature, and Facebook is reducing its ad revenue.
YouTube shorts feature
It is no surprise that YouTube Shorts feature in digital marketing news. The video-sharing service has launched its newest vertically aligned video format called “shorts,” a competitor to TikTok, which has over-842 million first-time users. The videos have a short length and are ideal for sharing and learning with friends and family. In addition, users can edit the videos to add their own take.
Amazon’s lawsuit against Elon Musk
Jeff Bezos and have been at odds over SpaceX and its plans for a satellite service. Jeff Bezos has sued both companies in the past, but this is the first time one of them has filed a lawsuit against the other. In July, Bezos offered to pay $2 billion to NASA if SpaceX would drop a satellite into orbit. Eventually, Musk agreed to pay the money, but not until after the company had already built a rocket. Nonetheless, the resulting legal action has made the two companies more of a rivalry than a partnership.
Facebook’s ad revenue drop
In the third quarter of 2014, Facebook’s ad revenue fell 12% compared to the same period last year. While the company’s daily active users were up by 3 percent and monthly active users by 1%, it saw a corresponding drop in ad revenue. Apple recently implemented new rules that limit how apps can collect user data. Facebook may be trying to stall its decline, but that could only be a temporary measure.
Instagram’s new shopping feature
Instagram’s new shopping feature is a powerful tool for online retailers and small businesses. It allows users to browse products and pay with a click. Users simply click on the product tag to view more information about the product and then click “purchase” to purchase the item. Users can choose between PayPal or credit card to pay for the item. They can also add a PIN for added security. The Instagram shopping feature is only available in the mobile app.
Google’s app store optimization update
If you’re looking for new ways to maximize your conversion rates, you’ve probably noticed that Google’s app store optimization update has changed the game. Starting now, you’ll need to optimize the description and conversion rates of your apps. For those of you who are unfamiliar, the Short Description and Conversion Rate are two crucial components of your app’s description. These two elements have a disproportionate impact on conversion rates and rankings. To maximize conversions, you’ll need to make sure your creatives and messages are effective.
